Archive | Search Engine Optimization

Search Engine Optimization

Through the power of search engines, business and e-commerce websites are able to reach nearly 90% of all Internet traffic, and generate more than half of all E-commerce transactions. SEO (Search Engine Optimization) is an integral part for all online businesses to warrant the greatest outcome from their online business strategies, and Web Design for Portland can help you define, develop, and integrate an SEO strategy into your online business that offers the greatest potential. The experienced SEO team at Web Design for Portland utilizes our refined skills and techniques to help your website rank higher in search engines with proven, ethical results.

The strategic first step of the entire SEO process is website optimization, where the site is thoroughly analyzed for full URL depth, the page ranking of individual pages, search engine saturation, back-link count,and  traffic log analysis, as well as Google Analytics and Google Webmaster Tools setup before being implemented. There are 35 possible parameters we check that could potentially lead to search engine spider roadblocks and search engine penalties.

Keywords are one of the most crucial and important aspects of SEO, and we pinpoint identifying keywords that have the highest relevance, potential for conversion, potential to rank high, and the least competition, so the SEO campaign can properly give the best possible performance.

On-page optimization covers all aspects of the site’s searchable performance, from title and meta tag optimization, anchor text, image optimization, title attributes, on-page text editing, and HTML markups, to file-names, navigation, directory structure, sitemaps, and error pages. Upon completion of the SEO campaign, the site is thoroughly audited, then submitted to search engines, industry directories, yellow pages contact sites, and others. The site’s performance is monitored monthly for any possible discrepancies, and is reported through the Success Tracking Reports.

SEO is handled by Web Design for Portland as a crucial, strategic aspect of Internet Marketing, built to meet the marketing objectives like link building and article syndication that warrant the highest possible page rankings on the search engine.

Please send us a brief description of your objectives and expectations, in relation to the stage the project is currently in and the project’s overall life cycle. Web Design for Portland would be happy to help you understand the methods and processes that deliver the most online success for your site.

Posted in Search Engine OptimizationComments Off

Link Building

The number of links directing users to your site from other sites determines the importance of your site to search engines and plays a critical part in the ranking of your website in search engine result pages. In order to gain page rank (PR) and attain high rankings for focused keywords, you will need a large number of quality inbound links.

Good links also bring in significant amount of direct traffic. Regrettably, the definition of good quality links is not clearly defined, and a great deal of  time one ends up with links that may cause damage to the website’s PR and reputation instead of helping it grow.

At Web Design for Portland, we follow very strict guidelines to ensure quality for the links we build for our business associates. We also place a lot of importance on content-based links rather than only focusing on high PR links that may come from pages that have a very low content vs. link ratio.

Link Building is one of the more important aspects of your online Marketing strategy, and must be thoroughly researched and developed. Adhering to a long-term link building commitment is paramount to your business. Building links and staying on top can be compared to continuously running a race to stay ahead.

Because of the exceptional results we deliver through our link building service, this is the only aspect of Search engine marketing that we handle stand-alone as well and we accept pure link building projects.

For a pure link building quote, please fill in your requirements and send it to us.

If however you’re looking for complete marketing strategy, depending upon which stage your project is in, with reference to the larger picture of your project life cycle, send us a description of your objectives, and expectations and we’ll be happy to help you understand the methodology we adopt at Web Design for Portland to Deliver Measurable Online Success.

Please identify what stage you consider your business at currently.

Posted in Search Engine OptimizationComments Off